Marketing is the process of creating a product,then planning and carrying out the pricing,promotion,and placement of that product by stimulating buying exchanges in which both buyer and seller profit it some way.Got that?Of course not,it’s simply too big an idea to swallow whole.Instead,let’s look at the parts.An example will help.
Kalika is new to this country.She’s selected a family of products she knows something about and believes that students want.Second,she’s arrived at a price for those products,based on the costs for her materials,her cart,and the value she puts on her time.She promotes her wares with lv purse (http://www.monclergoose.com/product_list.aspx?pcid=49).If she were a little more sophisticated,she might create promotional strategies like buy-one-get-one-free coupons,multiple-purchase discount cards,or business card drawings.
She begins the act of placing her product by maneuvering her cart into position in the morning.With that ungainly drive,she brings the factory to the store to the customer.Kalika does more than just place her product in front of dior shoes (http://www.monclergoose.com/product_list.aspx?pcid=395):She is a one-woman distribution channel.Kalika the factory worker cuts fruit,then blends to order with skill and speed.Kalika the distributor sees to it that raw materials on hand,and supplies like silverware and cups are also at the ready.Kalika the sales agent discusses menu options with nike sneaker shoes (http://www.monclergoose.com/product_list.aspx?pcid=54),helping them decide what sizes and flavors will satisfy their appetite ice or a napkin.That’s Kalika’s marketing ice or a napkin.That’s Kalika’s marketing activity.
What was the last part of that marketing definition?“…stimulating buying echanges in which both buyer and seller profit in sme way.”If both aren’t profiting,one or the other will hesitate before repeating the experience.
Kalika and her customers both feel happy with the buying exchange at the juice stand.Her customsers satisfy their hunger or thirst.Kalisa satisfies her profit objectives,going home with lighter fruit baskets and a heavier cash drawer.Both parties of the exchange look forward to repeating the experience soon and often.
I bring up Kalika and her juice cart to introduce you one of the most fun damental ways to understand marketing.There are a number of versace purse (http://www.monclergoose.com/product_list.aspx?pcid=411).To get a handle on them,we break down the activities into the“Four Ps”.These are Product,Price,Pomotion,and Place(or distribution).As a manager of marketing activity,you need to study each area and formulate a strategy for your situation.
In the meantime,let’s move on to another important marketing fundamental:What,and why,do people buy?
Your audience,or target market,is the universe of potential customers for your products or serivice.I use the word“audience”more,and there’s a reason.It reminds me that life is like theater.As a marketer,you’re like an acyor trying to please and oakley glasses (http://www.monclergoose.com/product_list.aspx?pcid=127).You need your audience to believe in who you are and what you’re offering.You’ll also hear this group of people called customers,clients,prospects,or a market segment.You want those people to know about you.
Product ti a marketer is an umbrella unfurled to cover not just tangible products and services,for example,a photocopier(product) and its extended maintenance contract(service).Services can include the selling of dunk sb shoes (http://www.monclergoose.com/product_list.aspx?pcid=334).Think about how your hairdresser sells you shampoo,or how attending a movie might also include purchasing refreshments.Product is what you offer that has value to your audience.